Admission Open | Animation, VFX, Graphic, Interior & Game Design Courses in Varanasi
Creative & Video Tools Covered Introduction to the Digital Marketing Industry
Branding & Marketing Strategy
Audience Behaviour & Consumer Psychology
SEO Fundamentals & Search Ecosystem
Website Setup & Optimization (WordPress)
Social Media Marketing Fundamentals
Funnels, Leads & ROI Thinking
Keyword Research & Search Intent Analysis
On-Page & Technical SEO
Google Ads Campaign Setup & Optimization
Meta Ads (FB/Instagram) Audience Targeting & Retargeting
Campaign Budgeting, Bidding & Scaling
Email Marketing Funnels & Automation
Case Study & Report Creation
Campaign Planning
Asset Management & File Organization
Content Calendar & Ad Copywriting
Tracking Setup (Tag Manager + GA4)
Team-based Marketing Workflow
Client Feedback & Revision Handling
Portfolio & Resume Building
Live Project Execution + Portfolio
Google Search Console (Website performance & organic insights)
Google Ads (Search, display & video campaign execution)
Meta Ads Manager (Facebook & Instagram paid marketing)
Instagram Insights (Audience, engagement & content analytics)
Google Analytics 4 (GA4)
Google Tag Manager
SEO research & keyword planning
AI Tools & Technologies Covered:
Marketing Dashboards
Looker Studio
Google Analytics 4
Canva
Adobe Photoshop
Adobe Illustrator
Canva (Post & ad creatives)
CapCut (Reels & short videos)
Instagram Insights (Engagement UI)
Adobe After Effects (Motion ads)
Runway ML (AI video enhancement)
ChatGPT (Ad scripts & campaign ideas)
After completing this course, students can work as:
Digital Marketing Executive
SEO Specialist
Social Media Manager
Paid Media (Google/Meta Ads) Executive
Content Marketing Strategist
E-Commerce Marketing Executive
Campaign Analyst & Report Specialist
Freelance Marketing Consultant